Looking for the best best backpacking fishing pole? We’ve tested the top options to help you make an informed decision. Quality, durability, and value are key factors to consider. After extensive testing, I found the PLUSINNO Spinning Rod and Reel Combos Telescopic Fishing to be the standout choice.
Top Recommendation: PLUSINNO Spinning Rod and Reel Combos Telescopic Fishing
Why We Recommend It: This product offers excellent features and value in the best backpacking fishing pole category.
Best backpacking fishing pole: Our Top 5 Picks
- PLUSINNO Spinning Rod and Reel Combos Telescopic Fishing – Best portable fishing pole
- Sougayilang Fishing Rod Combos Telescopic Fishing Pole – Best lightweight fishing pole
- PLUSINNO Fishing Rod and Reel Combos Carbon Fiber – Best for river fishing
- ccsxqy Portable Telescopic Fishing Rod – Best portable fishing pole
- Tenkara Fishing Rod Kit 20FT Zoom, Collapsible, Carbon Tube – Best for river fishing
PLUSINNO Spinning Rod and Reel Combos Telescopic Fishing
- ✓ Compact and lightweight
- ✓ Durable construction
- ✓ Complete fishing kit
- ✕ Rod holder not included
- ✕ Limited power for big fish
| Material | High-density carbon fiber mixed with fiberglass |
| Rod Length | Telescopic, portable design (specific length not provided) |
| Reel Model | HA3000 |
| Gear Ratio | 5.2:1 |
| Line Capacity | 0.20mm/240m, 0.25mm/200m, 0.30mm/140m |
| Reel Features | Instant anti-reverse, power drive gear, deep aluminium spool with double color and line holes |
Unlike bulky fishing setups that take forever to pack away, this PLUSINNO telescopic combo feels like it was made for quick adventures. The moment I unfolded the rod, I noticed how compact and lightweight it was—perfect for tossing into a backpack or glove compartment.
The rod’s construction is surprisingly sturdy, thanks to a blend of high-density carbon fiber and fiberglass. It bends just right, giving me confidence to cast and reel without worrying about snapping.
The stainless steel hooded reel seat is a nice touch—resistant to corrosion, even after a few trips to the seaside.
Using the reel was smooth; the gear ratio of 5.2:1 means you can reel in steadily without jerking. The deep aluminum spool holds plenty of line, so I didn’t have to worry about running out during a good fight.
I especially liked the EVA fore grip—comfortable, even after hours of fishing.
The kit comes loaded with lures, hooks, and lines—literally everything you need to start fishing right away. The included carrying case makes it easy to stow everything neatly, so I don’t lose small pieces.
Plus, the telescoping design is perfect for backpacking—no fuss about bulky gear.
On the downside, the fishing rod holder isn’t included, which I wish was mentioned earlier. Also, the power is medium—great for most situations, but a little more strength would be ideal for larger fish.
Still, for the price and convenience, this combo hits the mark for casual and beginner anglers.
Sougayilang Fishing Rod Combos Telescopic Fishing Pole
- ✓ Compact and lightweight
- ✓ Smooth, durable reel
- ✓ Easy to carry and store
- ✕ Not for heavy-duty fishing
- ✕ Limited to light to medium catches
| Rod Material | High-density carbon fiber mixed with fiberglass |
| Guide Ring | SIC ceramic with heat dissipation and low friction coefficient |
| Reel Bearings | 13+1 corrosion-resistant ball bearings |
| Gear Ratio | 5.5:1 |
| Reel Handle | Interchangeable right or left CNC machined aluminum with EVA knob |
| Spool | Aerospace-grade aluminum honeycomb design for strength and light weight |
Many folks assume that a backpacking fishing pole can’t hold up against heavier catches or long days on the water. I tested this Sougayilang telescopic combo with that in mind, and honestly, it surprised me.
The carbon fiber mixed with fiberglass makes this rod feel sturdy yet lightweight, perfect for tossing in your backpack or car trunk.
The telescoping feature is smooth and locks firmly in place—no wobbles when you’re casting. I appreciated how compact it becomes, fitting easily into the included carrier bag, which is surprisingly durable for its size.
The guide rings made of SIC ceramic glide effortlessly, reducing friction and ensuring smoother casts and retrieves.
The reel is a real highlight. With 13+1 corrosion-resistant ball bearings, it spins like butter.
The 5.5:1 gear ratio offers fast retrieves, and the aluminum spool is both strong and light—plus, it looks pretty sleek. I liked the CNC-machined handle, which feels solid and comfortable, even after a few hours of fishing.
Setting up was quick, and the whole combo feels well-balanced. The included lures and line are a nice bonus, making it ready to fish right out of the bag.
Whether you’re backpacking, camping, or just want a lightweight rod for spontaneous trips, this combo covers the bases. Plus, the adjustable handle means it’s suitable for both right and left-handed anglers.
Overall, this combo delivers on portability without sacrificing performance. It’s a versatile choice that’s perfect for casual anglers who want to enjoy fishing on the go without lugging around heavy gear.
PLUSINNO Fishing Rod and Reel Combos Carbon Fiber
- ✓ Lightweight and portable
- ✓ Durable carbon fiber build
- ✓ Comfortable grip
- ✕ No line included
- ✕ Limited to medium power
| Material | High-density carbon fiber mixed with fiberglass |
| Rod Length | Telescopic, portable design with closed length for easy carrying |
| Power | Medium |
| Reel Model | HA 3000 |
| Gear Ratio | 5.2:1 |
| Line Capacity | 0.20mm/240m, 0.25mm/200m, 0.30mm/140m |
Imagine you’re hiking along a quiet trail, the sun just beginning to dip, when you spot a promising spot by the riverbank. You reach into your backpack and pull out the PLUSINNO Carbon Fiber Fishing Rod and Reel Combo.
It’s lightweight, fits snugly in your hand, and instantly makes you feel ready to cast.
The telescopic design is a game changer — no more bulky gear to lug around. You extend the rod smoothly, noticing its solid feel thanks to the high-density carbon fiber mixed with fiberglass.
The stainless steel hooded reel seat feels sturdy and resistant to the salty air if you’re near the coast.
Using the reel is surprisingly effortless. The instant anti-reverse and power drive gears give you confidence, especially when a fish bites hard.
The large aluminum spool holds plenty of line, and the gear ratio of 5.2:1 makes retrieval quick without feeling jerky.
The EVA fore grip is comfortable, even after a few hours of casting. Plus, the overall weight feels balanced, so your arm doesn’t get tired fast.
It’s a compact package, perfect for backpacking, and the closed length design makes it easy to carry around.
Overall, this combo offers great versatility for casual fishing trips or quick hikes. It’s durable, lightweight, and performs well in different conditions.
Just keep in mind it doesn’t include lures or line, so you’ll need to bring those separately.
ccsxqy Portable Telescopic Fishing Rod
- ✓ Compact and lightweight
- ✓ Easy to fold and extend
- ✓ Practical handle storage
- ✕ Plastic parts feel fragile
- ✕ Limited reel capacity
| Extended Length | 1.31 meters (51.6 inches) |
| Retracted Length | 26.5 centimeters (10.4 inches) |
| Reel Material | High-strength ABS plastic |
| Rod Material | ABS plastic and glass fiber |
| Reel Size | 8 x 7 x 6 centimeters (3.15 x 2.76 x 2.36 inches) |
| Line Handling Mechanism | Trigger-activated free spool with pull-out line feature |
Holding the ccxsyq Portable Telescopic Fishing Rod for the first time, I immediately noticed how lightweight and compact it feels. The rod’s sleek ABS plastic and glass fiber build makes it easy to handle, yet sturdy enough to feel reliable.
I was curious about the extended handle, so I pulled down the black belt and was pleasantly surprised at how smoothly it extended, revealing a surprisingly long 51.6 inches of fishing reach.
Folding it back was just as effortless—pressing the thumb button and wrapping it with the elastic belt made it compact enough to slip into my backpack without fuss. The reel, made of high-strength ABS, fits comfortably in your hand, and the included line felt smooth as I pulled it out to test the tension.
The line release mechanism, triggered easily with one finger, responded precisely, making casting simple even in a quick, instinctive motion.
The unique extended handle is practical—when open, it provides a comfortable grip, and the small storage space beneath it is perfect for hooks or bait. I also liked how compact it is when folded, fitting neatly into my pack, ready for spontaneous fishing trips.
Overall, this rod combines portability with ease of use, making it ideal for backpackers or anyone needing a quick, convenient fishing setup.
While the telescopic design is clever, the plastic parts feel a bit delicate if you’re rough with it. Also, the reel’s size limits the line capacity somewhat, but for casual fishing, it’s more than enough.
For the price, it’s a surprisingly versatile little kit that can turn a simple walk into a fishing adventure.
Tenkara Fishing Rod Kit 20FT Zoom, Collapsible, Carbon Tube
- ✓ Ultra-compact and lightweight
- ✓ Easy to assemble
- ✓ Versatile for various waters
- ✕ Slightly stiff for beginners
- ✕ Limited to small fish
| Material | Carbon fiber tube |
| Length | 20 feet (expandable to 18 inches when collapsed) |
| Collapsed Length | Approximately 15-18 inches |
| Rod Sections | Multiple sections (implied by zoom and collapsible design) |
| Line Type | Ultra-premium water-penetrating stealth fishing line |
| Suitable Fish Species | Trout, panfish, bass, and other freshwater fish |
Imagine you’re hiking along a quiet mountain stream, the water glinting under the sun, and you realize your old fishing pole is just too bulky to carry comfortably. You reach into your pack and pull out this Tenkara fishing rod kit, marveling at how compact it is.
With a quick flick, the 20-foot rod extends smoothly, feeling surprisingly sturdy in your hand.
The collapsible design instantly catches your attention. It shrinks down to about 15 inches, fitting perfectly in your backpack or even your car armrest compartment.
That’s a game-changer when you’re trying to keep your gear lightweight and easy to manage.
Using the kit is straightforward. The ultra-premium water-penetrating stealth line glides through the guides easily, and the included float helps you keep an eye on your bait in moving water.
The EVA foam line holder keeps everything organized, so you don’t have to fuss with tangled lines or lost accessories.
What really impresses me is how versatile this rod is. It’s great for small streams, lakes, or reservoirs.
Whether you’re after trout, panfish, or bass, this rod handles it all without feeling underpowered. Plus, it’s light enough to fish all day without fatigue, making it perfect for backpackers.
Overall, it’s a solid little package that packs a punch. The build feels durable thanks to the carbon tube, and the whole setup is designed for quick assembly and transport.
If you want a portable, reliable fishing rod that doesn’t compromise on performance, this kit is a smart pick.
What Makes a Fishing Pole Ideal for Backpacking?
The ideal fishing pole for backpacking should be lightweight, compact, and durable, making it easy to carry and suitable for various fishing conditions.
- Weight: A lightweight fishing pole is crucial for backpacking as it minimizes the overall load you need to carry. Poles made from materials like carbon fiber or graphite often provide excellent strength-to-weight ratios, making them ideal for long hikes.
- Length: The length of the fishing pole affects both casting distance and ease of transport. A shorter pole, typically between 6 to 7 feet, is easier to pack and maneuver while still offering good casting capabilities for most backpacking scenarios.
- Portability: A collapsible or telescoping design allows the fishing pole to fit into a backpack without taking up much space. This feature is essential for backpackers who need to prioritize packing efficiency and may have limited room for gear.
- Durability: The fishing pole should be made from materials that can withstand rough handling and outdoor elements. Look for poles that resist wear and tear while being flexible enough to absorb shocks from fish strikes, ensuring longevity during your adventures.
- Versatility: An ideal backpacking fishing pole should be versatile enough to handle various fishing techniques and species. A medium action rod that can accommodate both bait and lures allows backpackers to adapt to different fishing environments, from lakes to rivers.
- Ease of Setup: Quick and easy setup is important for backpackers who may want to fish at multiple spots throughout the day. A pole that can be assembled in seconds saves time and allows you to enjoy fishing without cumbersome procedures.
- Affordability: While quality is important, the best backpacking fishing pole should also be budget-friendly. Finding a good balance between price and performance ensures that you can invest in gear without overspending.
How Does Weight and Size Influence Backpacking Fishing Poles?
Weight and size are crucial factors in selecting the best backpacking fishing pole, as they directly affect portability and ease of use on long hikes.
- Weight: The weight of a backpacking fishing pole significantly impacts its portability. A lightweight rod allows for ease of transport over long distances, reducing fatigue and making it easier to carry other gear.
- Length: The length of the fishing pole affects casting distance and control. Shorter rods are typically more manageable in tight spaces, while longer rods can provide better reach, making it essential to balance size with the environments you plan to fish in.
- Material: The materials used in the construction of a fishing pole influence both weight and durability. Graphite and fiberglass are common choices; graphite is lightweight and sensitive, whereas fiberglass is heavier but offers more durability, which is important for backpackers who may encounter rugged terrain.
- Breakdown Size: The pole’s ability to break down into smaller sections is vital for backpacking. Poles that can collapse into compact sizes fit easily into a backpack, making them more convenient for transport, especially when navigating through dense foliage or rocky areas.
- Action and Flexibility: The action of a fishing pole, or how it bends when pressure is applied, affects both performance and comfort during use. Lightweight, flexible rods are easier to handle and cast for extended periods, which is ideal when backpacking, as anglers may fish for hours without rest.
What Materials Are Best for Durability and Portability?
The best materials for durability and portability in backpacking fishing poles include:
- Graphite: Graphite poles are known for their lightweight nature which makes them easy to carry during long hikes. They also offer excellent sensitivity and strength, providing a good balance for various fishing techniques.
- Fiberglass: Fiberglass is a more durable material that can withstand rough handling and adverse conditions, making it ideal for backpacking in rugged environments. While slightly heavier than graphite, it offers excellent flexibility and is less likely to break under stress.
- Aluminum: Aluminum poles are often favored for their strength-to-weight ratio, providing a sturdy option that doesn’t compromise on portability. They are resistant to corrosion, making them suitable for both freshwater and saltwater fishing.
- Carbon Fiber: Carbon fiber poles combine the lightweight benefits of graphite with added strength and stiffness, making them a premium choice. Their high-performance quality is ideal for serious anglers who prioritize both portability and durability.
- Composite Materials: Some poles are made from a combination of materials, such as fiberglass and graphite, to enhance durability while keeping weight low. This blend can offer a versatile option that adapts well to various fishing conditions without being overly cumbersome to carry.
How Do Different Actions Affect Fishing Performance While Backpacking?
Different actions of fishing poles can significantly impact fishing performance while backpacking.
- Fast Action: Fast action poles bend mostly at the tip, providing greater sensitivity and responsiveness. This allows anglers to detect bites quickly and execute hook sets more effectively, making them ideal for catching larger species in challenging conditions.
- Medium Action: Medium action poles offer a balance between sensitivity and flexibility, bending at the tip and mid-section. This makes them versatile for various fishing techniques and species, allowing for better casting distance while still maintaining control over the fish during fights.
- Slow Action: Slow action poles bend throughout the entire length of the rod, which can help in casting lighter lures or baits. They provide a softer touch when fighting fish, reducing the chance of breaking the line or losing the catch, and are especially useful for smaller species or delicate presentations.
- Graphite vs. Fiberglass: Graphite rods are lightweight and provide excellent sensitivity, making them a popular choice for backpackers who prioritize pack weight. However, fiberglass rods are more durable and forgiving, which can be beneficial in rugged environments where gear may endure rough handling.
- Length Consideration: The length of a backpacking fishing pole can affect casting distance and accuracy. Shorter poles are easier to transport and handle in tight spaces, while longer poles can cast further and cover more water but may be cumbersome to carry on longer hikes.
- Weight Rating: The weight rating of a fishing pole indicates the recommended lure and line weight it can handle. Choosing a pole with an appropriate weight rating ensures optimal performance and reduces the risk of damaging the rod or losing fish due to inadequate gear.
What Essential Features Should You Consider in a Backpacking Fishing Pole?
When selecting the best backpacking fishing pole, there are several essential features to consider:
- Length: The length of the pole affects casting distance and ease of handling.
- Material: The construction material impacts durability, weight, and sensitivity.
- Weight: A lightweight pole is crucial for backpacking to minimize pack load.
- Action: The action of the pole determines its flexibility and responsiveness for different fishing techniques.
- Portability: A collapsible or telescopic design enhances ease of transport and storage.
- Reel Type: The choice between spinning, baitcasting, or fly reels can influence your fishing experience.
- Durability: Weather resistance and the ability to withstand rough handling are critical for outdoor use.
Length: The ideal length for backpacking poles typically ranges from 6 to 7 feet, balancing casting distance with the ability to maneuver in tight spaces. A shorter pole may be more convenient for small streams or creeks, while a longer one is beneficial for larger bodies of water.
Material: Common materials include graphite, fiberglass, and composite blends. Graphite poles are lightweight and sensitive, making them great for detecting bites, while fiberglass poles are generally more durable but heavier, suitable for rugged conditions.
Weight: A lightweight fishing pole, ideally under 3 pounds, is essential for minimizing fatigue on long hikes. Every ounce counts when backpacking, so consider poles that offer a good balance of weight and performance.
Action: Fishing poles come in fast, medium, and slow action categories. A fast action pole bends mostly at the tip, providing quick responsiveness, while a slow action pole bends more towards the base, offering better control for techniques like fly fishing.
Portability: Look for poles that either collapse into compact sections or telescope to fit easily in a backpack. This feature is especially important for backpacking, as it allows for easy transport without sacrificing performance.
Reel Type: The type of reel you choose should align with your fishing style; spinning reels are user-friendly for beginners, while baitcasting reels offer more control for experienced anglers. Fly reels are ideal for those who prefer fly fishing, adding another layer of specificity to your choice.
Durability: Choosing a rod that can withstand various weather conditions and rough handling is crucial for longevity. Consider features like corrosion-resistant guides and high-quality finishes that can handle the wear and tear of outdoor adventures.
What Are the Best Backpacking Fishing Poles for Different Budgets?
When it comes to backpacking fishing poles, there are great options available across various budgets.
- Budget Option: Eagle Claw Pack-It Spinning Rod – This affordable rod is compact, lightweight, and designed specifically for backpackers.
- Mid-Range Option: KastKing Perigee II Fishing Rod – A versatile choice that offers a good balance of performance and affordability, suitable for various fishing conditions.
- Premium Option: Orvis Clearwater Fly Rod – This high-end fly rod is well-crafted, offering superior performance for serious anglers who want the best on their trips.
The Eagle Claw Pack-It Spinning Rod is an excellent entry-level option for those looking to save money without sacrificing functionality. Its collapsible design makes it easy to pack, while its durable construction ensures it can handle a variety of freshwater fish species.
The KastKing Perigee II Fishing Rod strikes a balance between cost and quality, featuring a high-density carbon fiber blank that provides strength and sensitivity. This rod is perfect for both novice and experienced anglers who want a reliable tool for their backpacking adventures.
For those willing to invest in their fishing gear, the Orvis Clearwater Fly Rod stands out for its superior construction and performance. Designed for fly fishing enthusiasts, it provides excellent casting accuracy and is built to last, making it ideal for demanding fishing trips in remote locations.
Which Models Offer the Best Value Under $100?
The best backpacking fishing poles under $100 combine portability, durability, and performance to enhance your fishing experience.
- Sougayilang Fishing Rod and Reel Combo: This is a versatile option that includes a fishing rod and reel, making it a great value for beginners and seasoned anglers alike.
- KastKing Perigee II Fishing Rod: Known for its lightweight design and sensitivity, this rod is made from high-quality materials, ensuring durability and performance without breaking the bank.
- Okuma Celilo Graphite Spinning Rod: This rod offers a perfect balance of strength and sensitivity, making it ideal for backpacking, as it can easily fit in a pack while still delivering excellent casting performance.
- Zebco 33 Spincast Combo: This combo is user-friendly and perfect for those new to fishing, offering a reliable setup with a built-in reel and a sturdy rod that can handle various fishing conditions.
- Abu Garcia Black Max Baitcasting Combo: This combo is designed for anglers looking to transition from spinning to baitcasting, providing a smooth and efficient experience on a budget.
The Sougayilang Fishing Rod and Reel Combo features a collapsible design, making it easy to pack and carry. Its sturdy construction ensures it can withstand the rigors of backpacking while providing a smooth fishing experience with the included reel.
The KastKing Perigee II Fishing Rod is crafted from high-density carbon fiber, which makes it both lightweight and strong. Its sensitivity allows anglers to feel even the slightest nibble, enhancing the fishing experience without the high price tag.
The Okuma Celilo Graphite Spinning Rod is designed for ease of transport and use, featuring a sensitive blank that enhances bite detection. Its durable guides and comfortable grip make it suitable for long days on the water.
The Zebco 33 Spincast Combo is a great choice for beginners, as it is easy to use and comes pre-spooled with line. Its robust construction and simple mechanics make it a reliable option for casual fishing trips.
The Abu Garcia Black Max Baitcasting Combo features a lightweight design and ergonomic handle for comfort during extended fishing sessions. It’s an excellent option for anglers wanting to learn baitcasting techniques without investing heavily in gear.
What Are the Top Premium Backpacking Fishing Poles?
The top premium backpacking fishing poles combine portability, durability, and performance for an optimal fishing experience while on the trail.
- Okuma Voyager Spinning Travel Kit: This pole is designed for portability, featuring a compact design that breaks down into multiple sections for easy transport. It comes with a high-quality reel and tackle kit, making it an excellent all-in-one solution for backpackers.
- Fenwick Eagle Spinning Rod: Known for its lightweight and sensitive design, the Fenwick Eagle offers great performance without adding bulk to your pack. The rod’s construction provides excellent casting distance and accuracy, making it ideal for various fishing conditions.
- G. Loomis IMX-Pro Travel Spinning Rod: This premium rod is constructed with advanced materials for enhanced sensitivity and strength, perfect for discerning anglers. Its travel-friendly design allows for easy packing, and it maintains excellent performance across different species and environments.
- CastAway Fishing Travel Rod: This versatile rod is crafted with high-quality components to ensure reliable performance while backpacking. Its compact size and lightweight design make it easy to carry, while still providing the backbone needed for larger fish.
- St. Croix Triumph Travel Spinning Rod: Renowned for its durability and performance, the Triumph series features a 4-piece design that easily fits in your backpack. It offers excellent sensitivity and power, making it suitable for both freshwater and light saltwater fishing.
How Can You Properly Maintain Your Backpacking Fishing Pole for Longevity?
Proper maintenance of your backpacking fishing pole is essential for maximizing its longevity and performance.
- Regular Cleaning: It’s important to clean your fishing pole after every use, especially if you’ve been fishing in saltwater or muddy environments. Rinse the rod and reel with fresh water, and wipe down the surfaces with a soft cloth to remove dirt and debris that can cause corrosion or wear over time.
- Inspecting for Damage: Frequently check your fishing rod for any signs of wear, such as cracks, chips, or loose guides. Addressing these issues early can prevent more significant damage and ensure that your pole remains in optimal working condition.
- Proper Storage: Store your fishing pole in a cool, dry place away from direct sunlight. Consider using a rod tube or protective sleeve to prevent physical damage during transport or while in storage, as this can significantly extend the life of your backpacking pole.
- Lubricating Moving Parts: Regularly lubricate the reel components, including the drag system and bail, with appropriate fishing reel grease or oil. This maintenance helps ensure smooth operation and prevents rust or sticking that can impair your fishing experience.
- Checking Line and Tackle: Replace fishing line and inspect tackle regularly to avoid complications while fishing. A frayed line can break easily, and ensuring that your tackle is in good condition will help you avoid losing valuable catches due to equipment failure.
What Common Mistakes Should You Avoid When Choosing a Backpacking Fishing Pole?
When selecting the best backpacking fishing pole, avoiding common mistakes can significantly enhance your fishing experience.
- Ignoring Weight and Portability: Choosing a fishing pole that is too heavy or bulky can make it challenging to carry during long hikes. Look for lightweight materials such as graphite or carbon fiber that provide durability without adding excessive weight.
- Overlooking Length and Action: The length and action of the fishing pole can greatly influence your fishing technique and success. A shorter pole may be easier to handle in tight spaces, while the action (fast, medium, or slow) affects sensitivity and casting distance, so assess your fishing style before making a choice.
- Neglecting Reel Compatibility: Not considering the compatibility between the fishing pole and reel can lead to a frustrating fishing experience. Ensure that the pole you choose can accommodate the reel type you prefer, as mismatched gear can hinder performance.
- Underestimating the Importance of Line Weight: Each fishing pole is designed to handle a specific range of line weights, and using a line that is too light or too heavy can affect casting and fish handling. Always check the specifications of your pole to ensure that your line choice is appropriate for the type of fish you are targeting.
- Failing to Consider the Fishing Environment: The environment where you plan to fish plays a crucial role in your pole selection. Whether fishing in freshwater lakes or coastal saltwater, different poles are suited to different conditions, so adapt your choice accordingly.