BISMARCK, N.D. – Gov. Doug Burgum together with North Dakota Division of Commerce Tourism and Advertising and marketing Director Sara Otte Coleman and North Dakota Division of Transportation Division Director for Planning and Asset Administration Director Scott Zainhofsky unveiled the brand new tourism and advertising marketing campaign, and the a hundredth anniversary version of the North Dakota state freeway map right this moment.
The 2023 marketing campaign was developed from picture and promoting effectiveness analysis that came about in 2022. The marketing campaign, referred to as Hiya, builds on suggestions displaying that North Dakota defies expectations with its huge open air, thrilling occasions and cities, pleasant folks and affordability. The marketing campaign’s messaging conveys a heat welcome to potential guests and supplies a way of our real hospitality, energetic vibe and invitation to take a street journey, discover our nice open air, go to Theodore Roosevelt Nationwide Park and take part in numerous actions, from {golfing} to artwork museums.
“Tourism advertising is crucial to bettering the notice of our state,” Burgum stated. “This new marketing campaign highlights our residents’ pleasant nature whereas showcasing our must-see actions accessible throughout the state. Growing consciousness of all North Dakota has to supply not solely attracts guests but in addition elevates our state as a possible new dwelling for staff, companies and households.”
The marketing campaign was developed in response to a 2022 nationwide consciousness and notion examine by Growth Counsellors Worldwide (DCI). Analysis confirmed the state is perceived extra favorably as a spot to go to and reside however general lacks familiarity.
“We persistently hear about North Dakota’s heat hospitality and welcoming communities,” Otte Coleman stated. “This marketing campaign performs off of our ‘North Dakota good’ status and affords guests inspiration and all of the instruments they should plan and guide their journeys to our exceptional state.
The tourism and advertising technique will proceed to incorporate a media mixture of print, out-of-home, digital, social, sponsorships and video. The division will spend $3.1 million promoting the state in 2023. North Dakota shall be featured in area of interest programming, have an elevated presence in digital promoting, be featured on an elevated practice in downtown Chicago and proceed a partnership with the Inexperienced Bay Packers.
One enjoyable ingredient of the 2023 marketing campaign connects it with the 1-800-HELLO-ND cellphone quantity that has lengthy been a staple of North Dakota journey counseling.
Two new guides have been unveiled. The 2023 Journey Information options lovely imagery, refreshed itineraries and easy-to-find info to encourage and inspire guests to expertise North Dakota’s out of doors adventures, historical past and tradition, whereas selling points of interest, occasions and locations to remain.
Again for 2023 is the Searching and Fishing Information which incorporates guides and clothes shop listings, sources for anglers and hunters, areas to hunt and fish, regulation highlights, license info and extra.
Tourism and Advertising and marketing will distribute 275,000 journey guides and 40,000 looking and fishing guides by mail, in customer facilities and relaxation areas, at occasions and per requests as a result of advertising efforts.
That is additionally the a hundredth anniversary of our North Dakota state freeway map. This 12 months’s map options QR codes which direct customers to on-line sources that present particular journey info for that space.
“We’re excited to companion with Commerce’s tourism staff to launch the a hundredth anniversary version of the state freeway map,” Transportation Director Ron Henke stated. “The map options extra roads, areas of curiosity and QR codes to assist the general public take full benefit of all North Dakota has to supply.”
To search out out extra in regards to the 2023 advertising marketing campaign and get the brand new supplies, go to HelloND.com.
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